Advertising Photography Production
We had a great shoot recently for FedEx Office. Working with the team at the agency we created a library of images to showcase the services and products FedEx Office provides to the hospitality and convention markets. To do that we didn’t just shoot at FedEx Office locations, we also shot during a convention with the talent we hired at actual convention events. So that the shoot went smoothly and we covered the extensive shots list there were lots of logistics and planning to be worked out before the shoot. Part of that planning included a digital scout of all the FedEx Office locations we were considering. For the shoot the client chose three FedEx Office locations in Boston at the Hynes Convention Center and the Boston Convention and Exhibition Center. One day we had to move the whole company between the two locations. Thanks to the good team work and planning it all went beautifully.
It’s great to work on advertising photography productions with a larger crew. For this photo shoot in Boston, in addition to my crew of a digital tech and an assistant we had a wonderful producer who the agency had worked with before as well as help from a local casting company who I’ve worked with previously for our talent. We also had a great hair and make-up artist who provided grooming for the talent and the FedEx employees who were photographed. Having produced many complex projects like this one of the things I like best is being able to assemble a fantastic production team! Many thanks to all the crew, big thanks to photo assistant and digital tech Dave Nicholson and Daniel Tedeschi.
We delivered a very large image library of images that covered many different scenarios and product for FedEx Office. The images exactly captured the real life style and authenticity that the client wanted.