Advertising Photography Production
We had a great shoot recently for FedEx Office. Working with the team at the agency we created a library of images to showcase the services and products FedEx Office provides to the hospitality and convention markets. To do that we didn’t just shoot at FedEx Office locations, we also shot during a convention with the talent we hired at actual convention events. So that the shoot went smoothly and we covered the extensive shots list there were lots of logistics and planning to be worked out before the shoot. Part of that planning included a digital scout of all the FedEx Office locations we were considering. For the shoot the client chose three FedEx Office locations in Boston at the Hynes Convention Center and the Boston Convention and Exhibition Center. One day we had to move the whole company between the two locations. Thanks to the good team work and planning it all went beautifully.
It’s great to work on advertising photography productions with a larger crew. For this photo shoot in Boston, in addition to my crew of a digital tech and an assistant we had a wonderful producer who the agency had worked with before as well as help from a local casting company who I’ve worked with previously for our talent. We also had a great hair and make-up artist who provided grooming for the talent and the FedEx employees who were photographed. Having produced many complex projects like this one of the things I like best is being able to assemble a fantastic production team! Many thanks to all the crew, big thanks to photo assistant and digital tech Dave Nicholson and Daniel Tedeschi.
We delivered a very large image library of images that covered many different scenarios and product for FedEx Office. The images exactly captured the real life style and authenticity that the client wanted.
Capital Campaign Photography
This was a fun fast paced shoot for a capital campaign photography library — The Campaign for Boston University. It was a busy and full day covering nine different locations at two campuses, Charles River and the Medical School (a few miles apart from each other).
Starting very early at the Charles River campus I worked through some of the locations I had been asked to cover. I arrived at New Balance Field at noon. There wasn’t much activity and the light was harsh so I headed to the Boston University Medical School Campus. I planned to return to the field at the end of the day for twilight. With a number of locations to photograph at the med school campus I made a circuit of the most interesting locations. Then I visited each more than once as the activity changed on campus. Wrapping up at the med school campus I headed back to the New Balance Field to photograph women’s lacrosse and intramurals. That worked out really well as the light was nice and teams were practicing.
There were specific sites I had to cover and a wish list of images. These kinds of assignments I liken to a treasure hunt, a fun challenge. Going into the shoot I didn’t know exactly how the work would be used so I photographed as many scenes as possible from different angles and as different compositions.
As it turned out five of the images I made that day were selected for use in a 2014 capital campaign calendar!
Over the last year I’ve created a series of website videos for general contractor R.P. Masiello. I produced, directed, shot and edited each video. It’s been a great experience to be working with a client for whom I’ve created still photography for many years. It’s terrific when a relationship develops based on hard work, integrity and trust.
This particular video leverages existing footage from prior projects, along with new material created just for this piece. My client’s goal was to showcase their ability to self-perform using their staff. This sets them apart from many contractors who rely on subcontractors and don’t have an expert staff. While other pieces I’ve created for R.P. Masiello have used testimonial interviews to support the visuals, for this video I took a different approach. I used motion graphics, graphics and sound with the video footage to tell the story. This direction was chosen, in part, so that this video would stand apart from the testimonial videos.
Website Video Production
Working alone or with a small crew and equipment I’ve carefully tailored to each project I’m able to create high quality website video productions. Right now I’m shooting video work with the Canon EOS 300 camera. All of the video footage for this piece was shot hand held with that camera. While it’s always great to be able to light, this camera is amazing using available light, which is what I had to work with for all of the scenes shot here. Although the superior footage this camera produces may be more than is needed for a website video, I’ve found it’s the much faster to work with than using a DSLR. Saving time on the shoot, allowing me to capture more material and the footage is very efficient to work with in post-production speeding up editing! DSLR’s are great for time-lapse photography just like in this video.